My Design Process
Welcome to my process, on most design and business lead innovation website's they make the whole process as a mystical thing that only the rare few know. The reality is that the process that I undertake for any design project is deceptively simple. In fact anyone can undertake and understand the process and if you follow the basic of what I outline here, I believe that you can't go that far wrong.
If you have any comments on any area of my process, or would like to know how this works in the 'real world' Then please don't hesitate to get in touch.
- Knowing my customer, client and target audience
- Idea Process
- Prototype
- Refinement of Concepts
- Development of Product
- Sales and Market
Knowing my customer, client and target audience.
Anthropologist
An Anthropologist is a person who studies humanity, studying human beings from all times and all dimensions of humanity.
My role as Product Design Anthropologist is to understand my users, to gain insight into the reasons behind what my users want, need and desire. As a young British white male, I like to thing of myself as a Christopher Columbus, always seeking new and interesting people. I love to experience all that is good, but embrace enjoying the 'bad' more. Every human is unique, and I don't believe that most humans are even aware of most of there habits and understanding of the world.
As an anthologist I look with new eyes every day and seek out the areas of live that could be change for people, weather it be by Product, Experience or Service.
A day in the life of.
As part of the jive project I spent a day in the life of my users. For this I spend a day in the elderly city of Chichester. This day highlighted how much technology infiltrate and frustrate a generation. As part of the day, I took part in a library ICT group to see what the elderly were surfing. This gave me a great insight into the lives of my target audience and helped me design a better product.
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Direct Observation
A Direct observation example is a studying into how someone brush's there teeth, a deceptively simple task. Requiring both scientific and more 'human' based analysis I discovered not only what was going on with the brush but also that brushing was different at different times of the day.
Observations might otherwise seem pointless
to the traditional product designer. The insight gained by seeing the deeper emotional and cognitive way tasks are complete opens my eyes to a multitude
of design solutions to improve brushing and the experience of keeping
good dental hygiene.
Cultural Immersion
I try to travel and experience as many different cultures and people, yet this doesn't' mean traveling to all 'trendy' areas of the world. But, exploring the 'boring and mundane' I have a better understanding of real people and real experiences.
I try to keep my opinions and stereotypes of people down to a minimum, allowing for better anthropology work.
Group Lead Design.
Group lead design is the process of guiding the group thought the design process while leaving them to come up with the ideas and decisions. This process of group based design has worked well with a mixture of students. The below picture shows a 1hr design workshop in which the students created a new design for a tube chair. The chair was designed for annoying people on public transport, and you could blue tooth vote them annoying. If more than 4 people also thought they were annoying the chair would vibrate to let them know. The group presented there idea in the form of a short improv session, in which we played out the various roles.
Group Design.
"Real" Ergonomics
Ergonomics is the scientific work into the study of how a subject interacts with its environment. The text book example of Ergonomics is how office based workers interact with there computer based environment. There will be a study of Anthropocentric where measurements of the human body will be taken.
"Emotional" Ergonomics
Emotional Ergonomics is a new field that isn't broadly defined. I recognize emotional ergonomics as the study of perceived comfort or convince. Often consumers perceive an object to be emotionally better even if your body or society doesn't. An example is slouching. This is prevalent in everyone's sitting at some part in the day, we know its not good for posture yet its emotionally satisfying .
Trend Spotting
Emotional Ergonomics is a new field that isn't broadly defined. I recognize emotional ergonomics as the study of perceived comfort or convince. Often consumers perceive an object to be emotionally better even if your body or society doesn't. An example is slouching. This is prevalent in everyone's sitting at some part in the day, we know its not good for posture yet its emotionally satisfying .
Emphasizing with my users.
Emotional Ergonomics is a new field that isn't broadly defined. I recognize emotional ergonomics as the study of perceived comfort or convince. Often consumers perceive an object to be emotionally better even if your body or society doesn't. An example is slouching. This is prevalent in everyone's sitting at some part in the day, we know its not good for posture yet its emotionally satisfying .
Understanding the 'real' context.
Emotional Ergonomics is a new field that isn't broadly defined. I recognize emotional ergonomics as the study of perceived comfort or convince. Often consumers perceive an object to be emotionally better even if your body or society doesn't. An example is slouching. This is prevalent in everyone's sitting at some part in the day, we know its not good for posture yet its emotionally satisfying . 
Idea Process
If you have any comments on any area of my process, or would like to know how this works in the 'real world' Then please don't hesitate to get in touch.
Cross-pollinate
Inspired from the users. (Cultural Probes)
From thoughtless acts.
tete
Technical and Material Inspired.
tete
Brain Storming.
Imprint + Ignite + Incite.
Product Sketching.
3D Modeling.
Prototype
If you have any comments on any area
of my process, or would like to know how this works in the 'real world'
Then please don't hesitate to get in touch.
Soft Prototype
So Its the question that always asked and
is what everyone is talking about in business. In this short introduction
to my blog i will explore to what design has been, where its going,
and what it is to me as a undergraduate designer.
Hard Prototype
So Its the question that always asked and
is what everyone is talking about in business. In this short introduction
to my blog i will explore to what design has been, where its going,
and what it is to me as a undergraduate designer.
Iteration.
Cardboard + Cello tape Prototypes.
Z-Corp.
Blue Foam Physical Experience.
Technical .
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Phidgets.
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Refinement of Concepts
Pier Review
Design Methods (IDEO methods)
Improv.
Sketch
>> Show Desac Chameleon as an example <<
Real World
Video
Development of Product
Hacking.
Blue Foam (+)
Experience Prototype.
Technical and Material Inspired.
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Business Lead.
Highest Fidelity Prototype.
Sale and Market
remembering that I'm still a Student, I have already been to present my ideas to a CEO and board of directors of the Dezac Corporation. We had to present the project that we had been working with Des the CEO of the company, but the presentation was to the fellow board of directors. This was a great experience to have and require as much skill as BA Drama and Acting Degree.
I don't just design... I sell my products.
Professional Pitches
International Exhibiting
Business Knowledge
