I found this book in the Museum of Modern Art in SanFran, yet the book is written by Lee McCormack an English Designer. The book will teach any designer what you will learn on placement and that Is that industry sees ‘Designers as wankers’. The book talks about how to work with industry and manufactures. The book follows Lee’s multimedia Pod, and how he struggled filling orders and getting componets from manufacuteres. Lee addresses how to approach these industries and how to protect yourself and your ideas.
The book finishes with review from top designs, Paul Smith, Jason Kirk, Karmin Rashid, Neville Brody and Pier Roberts.
Personally I found that I learnt most of these lessons the hard way on my placement, this is an easy and quick read for all design and Product design undergraduates.